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About Us

A company built on exactness.

We connect the world’s leading medical device manufacturers with laboratories, hospitals and clinics across Indonesia — and stay beside them long after the instrument is installed.

24
Years of service
8
Principal countries
19
Laboratory categories
100+
Instruments & reagents

Our Story

PT Setia Anugrah Medika

Serving since 2002 — 24 years.

PT Setia Anugrah Medika is a medical device distributor established in 2002, headquartered in Jakarta and run by professionals supported by marketing and technical teams experienced in the medical field — laboratory diagnostics in particular.

The products we distribute span laboratory diagnostics, anatomical pathology, medical and veterinary lines. Within laboratory diagnostics our portfolio covers haemostasis, clinical chemistry, cardiac markers, women’s health, haematology, immunology, microbiology, laboratory accessories, virus transport media and rapid tests.

Our anatomical pathology line provides microtomes, tissue processors, slide and paraffin cabinets, and their supporting accessories. The medical line covers disposable pumps, reusable devices and insulin needles.

We are committed to putting customer satisfaction first through competitive pricing and after-sales service that is genuinely delivered — from training programmes through to instrument repair. We keep improving so that relationships with both customers and principals continue as a professional business partnership.

Vision

To become the finest medical device provider in Indonesia.

Mission

To deliver the best quality in product, price and service for our customers.

Operating Principles

What we hold to every day.

01

Customer satisfaction first

We put customer satisfaction first through competitive pricing and after-sales service that is genuinely delivered.

02

Traceable quality

A certified quality management system and CDAKB practice keep every product traceable from principal to end user.

03

Long-term partnership

We maintain continuous relationships as a professional business partner — for customers and principals alike.

04

Continuous improvement

Internal processes, team competence and the product portfolio are reviewed continuously so service never stands still.

Principal Network

Products from eight countries.

Each principal is selected through quality evaluation, registration completeness, and readiness to support the product long term.

Principals & Brands

  • YHLO
  • DIRUI
  • Drawray
  • Labnovation
  • TECO Coatron
  • RAMP
  • Zeesan
  • LEPU
  • Mollaray
  • CORNLEY
  • Diatek
  • Lituo
  • Seamaty
  • UTECH
  • BestScope
  • AltaChem
  • AltaGel
  • Setia Medika

Milestones

The track we have left.

  1. 2002

    The company is founded

    PT Setia Anugrah Medika is established in Jakarta as a medical device and laboratory diagnostics distributor.

  2. 2020

    Pandemic response

    Supplying rapid tests, VTM, real-time PCR and RNA extraction systems to laboratories across the country.

  3. 2021

    Litbangkes validation

    The Neutralizing Antibody reagents we distribute are validated by Litbangkes and presented together with PDS PatKLIn.

  4. 2022

    ISO 9001:2015 certification

    The company quality management system is certified to ISO 9001:2015; the veterinary division opens a new office and warehouse.

  5. 2024

    e-Catalogue expansion

    Haematology, clinical chemistry, coagulation, HPLC, anatomical pathology and neonatal reagent lines enter the LKPP e-Catalogue.

  6. 2026

    National scientific presence

    Taking part in ACQALM 2026 with INAEQAS and PDS PatKLIn, continuing the KONAS, PIT and SSAM series of previous years.

Quality & Compliance

Verified, registered, traceable.

  • ISO 9001:2015

    The company quality management system is certified to ISO 9001:2015.

  • CDAKB

    Operating under Indonesia’s Good Medical Device Distribution Practice, and once appointed as a model company in CDAKB technical guidance.

  • AKL Kemenkes RI

    The products we distribute hold medical device distribution licences from the Indonesian Ministry of Health.

  • e-Katalog LKPP

    Registered as a supplier on the LKPP e-Catalogue across multiple reagent and device lines.

Why Choose Us

Why hospitals and laboratories stay with us.

  • Two decades of experience

    More than twenty years serving customers across Indonesia, with a commitment to protecting the trust already earned.

  • A complete product line

    Instruments, reagents, controls and consumables from a single partner — fewer vendors for your team to manage.

  • Nationwide sales team

    Sales representatives are stationed across the regions, so visits and consultations need not wait for a schedule from Jakarta.

  • Distributed technical team

    Engineers and technical support are placed within service regions to shorten response time when an instrument fails.

  • Continuous innovation

    The portfolio is refreshed as testing methods evolve — from CLIA and PCR through to thromboelastography.

  • Fair pricing

    Competitive pricing with flexible procurement schemes, including the LKPP e-Catalogue route for government institutions.

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